Sticking with the same old keywords won’t get you far when search trends are constantly shifting.
To keep your content relevant, you need to focus on what’s trending right now.
Using the latest keywords ensures your content appears in front of the people actively searching for solutions.
Keyword research is often a daunting task for marketers, but it doesn’t have to be.
By thinking outside the box and exploring unconventional tactics, you can find trending SEO keywords that resonate with your audience.
Unconventional Ways to Find Trending SEO Keywords
Traditional keyword research often involves using tools like Google Keyword Planner, which can be overwhelming and unproductive. Instead, try these unconventional tactics to find trending SEO keywords.
One way to find trending SEO keywords is to dig into Quora and Reddit for real questions. These platforms serve as goldmines for capturing the exact words your audience is using. Start by searching for topics in your niche and paying attention to recurring themes or questions that spark long comment threads.
Another way to find trending SEO keywords is to transcribe and analyze customer conversations. Customer interviews and support calls are rarely explored for keyword research, but these conversations are packed with hidden gems. Listen for patterns or phrases that come up again and again, and use them to inform your content strategy.
The Power of Customer Conversations
Customer conversations can provide valuable insights into what your audience is thinking and feeling. By listening to their frustrations, needs, and goals, you can create content that resonates with them on a deeper level. This approach also allows you to get deep into the minds of your customers, creating a strategy and content that connects with them.
Reading Reviews for Keyword Research
Product reviews on third-party sites like Amazon or G2 can be surprisingly useful for keyword research. Look for repeated phrases, compliments, and complaints, and use them to inform your content strategy. Addressing these issues directly in your content helps you rank and resonates with what’s already on customers’ minds.
Tapping into the “People Also Ask” Section
The “People Also Ask” section on Google can quickly expand your keyword list without ever leaving the search results page. Type in your primary keyword, scroll to the “People Also Ask” section, and voila—you’re looking at questions that real people have asked in relation to your topic.
Social Media as a Keyword Research Tool
Social media platforms are real-time reflections of what’s trending, making them great for spotting new keywords before they hit the mainstream. Pay attention to hashtags, trending topics, and the language being used. Is there a recurring theme people are excited or frustrated about? Adapt these insights into your SEO services to give you a head start on your competitors.
Why Traditional Keyword Research Falls Short
Traditional keyword research often involves using tools that provide outdated data, meaning you’re looking at what was popular in the past rather than what’s trending now. This approach also doesn’t give you that unique insight or golden nugget of information you’re looking for.
Mixing Up Your Keyword Research Strategy
By exploring unconventional tactics, you can find trending SEO keywords that reflect real interests and concerns. This approach is more valuable than a search volume number and can help you create content that resonates with your audience.
Getting Help with Keyword Research
If you don’t have the time, energy, or expertise to get deep into finding trending SEO keywords, consider enlisting the help of a specialist. Trusting an expert with your SEO strategy can give you peace of mind and help you achieve your marketing goals.
In conclusion, finding trending SEO keywords doesn’t have to be a grind. By exploring unconventional tactics and diversifying your approach, you can create a strategy that resonates with your audience and sets you apart from your competitors.
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